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6 Step: find new customers thanks to brand awareness

24 May, 2022
- Rachele Mosca
If you are in the trade, you know how difficult it is to get new customers. Customers are the lifeblood of any business; learning to find new ones and know the right strategies is essential. Cultivating your brand's brand awareness to make it evolve into a recognizable phenomenon is a great way to attract new customers. Let's see what it is and the necessary steps to increase your notoriety and get results
 
 
Having a solid and reliable brand is essential to growing your business. To get there, you need to reach different goals: to be known, remembered and respected. The term Brand Awareness indicates the level of awareness of a brand or the ability of consumers to recognize and remember that specific brand. Brand awareness triggers something in the consumer's mind, allowing him to identify it and prefer it to others he knows less.
 
A well-known brand is considered more credible by the consumer, and the choice turns out to be more accessible because knowing the brand feels reassured. It seems minor, but through this mechanism, the perceived quality of a well-known brand is higher than one that is less so. The more competition there is, the more notoriety is essential! If the brand is little known, it will be much more difficult to consider at the time of purchase.
 
If your brand is recognizable, it means that you have done a great job of creating a "shortcut" in the minds of consumers. This creates awareness and drives customers to your door whenever they have a problem that they believe you can solve (and hopefully just you in a way).
 
 
 
But how can you make your brand unique? Or, how can the awareness of an existing brand be increased? In an increasingly digital society like ours, it is necessary to know the infinite dynamics of Web Marketing. Making your brand stand out from the competition is anything but easy, primarily online, where there is a lot of company at the level of competitors from which not everyone manages to emerge.
 
Let's find out the six steps to increase brand awareness, which will help you put your brand in the spotlight and get new customers.
 
 

# 1. Effective Brand Identity

Brand identity is how the company presents itself to consumers through elements such as name, logo, colours, fonts, images that must precisely be coordinated or aligned. The "coherence" of the brand identity represents one of the main aspects of increasing brand awareness. If everything is blended, the consumer will subconsciously identify your product among many others, even before recognising your brand above it.
 

# 2. Know your target

Identifying and knowing your target is extremely important to build a brand strategy that attracts the right customers, allowing them to remember you. Having a target audience is necessary to attract genuinely interested potential customers and not large consumers who will never buy. In some cases, it may be helpful to address your audience directly, through surveys, for example, to make them participate in an initiative or a proposal for a change or restyling of the brand, allowing them to have their say and contribute in person. The customer, feeling more part of the brand, can more easily identify with it by doing so.
 

# 3. Optimize your website and take advantage of search engines

Nowadays, being present and knowing how to enhance your online image is essential. Therefore it is also necessary to own a website, to allow the consumer to find a specific business through search engines. Owning a website in the consumer's eye represents a sort of confirmation of the brand's reliability; the simple fact of being present on the web gives the impression of being an existing and structured reality.
 
However, being present online is not enough. At this point, it is necessary to make yourself visible on search engines. People trust Google. They know that it offers relevant and quality results, and if you manage to position yourself among the first search results, this trust will also be transferred to the brands shown on the front page. To improve your brand's visibility on search engines, you must first understand the Google algorithm and the importance of links. Links are fundamental components in terms of visibility on search engines and brand awareness. Building a network of real and valid links with your website will allow your site to stand out in the search results.
 

# 4. Content marketing & Social media

Creating and sharing content relevant to your brand or the products/services offered is a great approach to attract new customers and increase your brand awareness. Producing a lot of content, textual (blog articles, posts) or visuals (videos, images, etc.) will make it easier for potential consumers to find you among the many search results when they are looking for a service or product they need and you you are offering.
 
I don't need to tell you how indispensable social media is in marketing. They represent one of the best resources to use to leave a memory in the consumer's mind and be an excellent counter in terms of visibility. Please create a page of your business on social platforms such as Facebook, LinkedIn, Instagram, etc. and learn to manage it correctly. Users on social networks share content that interests them daily; the more you post, the more you will impress them, and the more they will share and recommend your product or service. Create a community and keep it constantly updated with content worth sharing through posts, updates, etc., participate in conversations and ask your audience to have their say.
 

# 5. Partnership with other brands

Another piece of advice I would like to give you is to look for possible partners among your suppliers or companies with similar interests and target audiences partnering with different brands, especially when starting your own business. Partners can be great allies for increasing your brand visibility, acquiring customers and growing.

 

# 6. Customized Packaging

The product experience never begins at first use but rather in the unboxing phase, so investing in good packaging is essential. A good packaging solution contributes significantly to increasing the value of a product and must capture the consumer's attention and leads him to complete the purchase. If the packaging is of poor quality or otherwise anonymous, not customized, the customer's image will immediately suffer, so an unattractive design represents a wasted opportunity.
 
 
How companies present their brand and the story they tell through design and, in this case, the packaging can create an emotional connection with the consumer that is certainly more lasting than the product itself, which once used "vanishes". Custom packaging enriches the customer experience and helps your business stand out from the competition. In doing so, the packaging represents an added value for your brand, and if you do a good job, consumers will recognize you through the packaging, even before they have seen the brand.
 
To create your personalized labels and packaging entrusted to Labelado!
Design the right packaging solution for your brand to discover our products.
 
 
When it comes to Brand Awareness and the search for new customers, there is an essential element to understand and respect: time. Other well-known marketing strategies, such as more traditional advertising, whether online or offline, can bring good results in a relatively short time, but in this case, you need to have a little more patience. It is structured work, which takes time, but we assure you that the results arrive and are much more rewarding and lasting.
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