Wine photos. What you need to know?

05 Feb, 2021 05 February, 2021

- Federica Artuffo

Are you about to launch your new e-commerce website or do you want to take care of the communication of your winery on social media and you don't know where to start? Wine photos are the first business card to show your customer your product. Start with quality photos. Success is guaranteed.

When the time comes to sell online, there are few things that matter as much as your product photos. In fact, a picture is worth much more than a thousand words. Through a wine photo, the consumer is able to grasp all the essence and personality your wine company, identifying with it.

It is very important to take the right time to get quality wine photos.

It is not always possible to involve a professional. In any case, if you don’t have the chance to get a professional shooting for economic or timing reasons, we will give you some useful tips to be able to take care of your wine photos by yourself.

Choose standard sets

If you have recently opened your e-commerce site, you will surely have a short time to manage a photo shoot on your own. Sure, shooting from different angles is a lot of fun and it’s creative but it can really take a long time. For this reason it is better to define standard sets for your wine photos.

Identify the type of photo

Do you prefer to show some details of your wine or show the entire package? Depending on your preference, you can choose between a type of close-up photography, able, through a zoom, to show all the nuances of your product in the foreground, from the details of the label to the closure or a preview photograph, a photo of the whole product that encourages the customer to click. The choice is yours.

Leave room for light

A key element in wine photo is light. The shooting, if it’s not made with special lights, should be made in daylight and never against the light.

If you have a large window, position yourself between the window and your wine bottle, remembering not to cast a shadow on the product.

It may seem strange to you but cloudy days are the best for taking pictures for your wine. In fact, clouds are natural diffusers and filter the light distributing it evenly in the environment, without shadows or cones of light.

If you prefer to take pictures outdoors, choose a shaded area and not direct light.

To get a more professional shooting get a white background. It will make the photo shoot bright but without reflections.

Avoid filters

Digital filters may seem a great idea. However, remember that these filters can alter the colors of the wine photo giving an unnatural look to your product.

Avoid the flash

Flash can play tricks too! We do not want to give the customer the impression of a "faded" and not very full-bodied wine. Right?

Think about the background

The background or any reflection can ruin your wine photo. Pay attention to details. If you use a shiny background remember to check that there are no reflections of your surroundings.

With these little tips you can try to take some wine photos and get excellent results.

Our advice, however, is to always turn to professionals who will surely be able to bring out the best from every single picture.