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Beer Labels: all the information you need to write on

14 Jul, 2021
- Stefano Artuffo
 
In addition to the branding function, beer labels must contain valuable information for the customer and that allow in a clear and effective way to recognize the beer contained and to make an informed purchase.
 
Today we see together all the legal information that your beer labels must contain!

 

Required Information

Your beer labels must contain a series of information required by law:
  • Brand or company name of the manufacturer
  • Location of the factory
  • Date of bottling
  • Alcohol content of your beer in% (non-alcoholic beer if the quantity of alcohol is not more than 1.2% and light if it is not more than 3.5%)
  • Expiration date or "to be consumed preferably by:"
  • Ingredients, bolding or clearly highlighting any allergens
  • Net volume of the product, expressed in liters or centiliters

 

Non-Mandatory Information

Within the non-mandatory information to be included in your beer label, there are various informative or purely aesthetic elements to consider.
 
Barcodes: generally requested by retailers, supermarkets and online shops where their beer is sold, bearing a unique code to identify your product; they must be legible and the bars must contrast with the background (black codes tend to be printed on white backgrounds). Avoid red for bars as most common barcode scanners cannot read them. One of our pre-press operators can help you set the barcode correctly and do a test to verify its readability.
 
QR Code: QR codes can be used to insert interesting information in a small space such as links to pages of your website, advertisements, applications etc.
 
Responsible Consumption: a phrase in support of responsible drinking, reminding the consumer that drinking excessive quantities can harm himself and other people.
 
Advice on Dishes and Pairings: who said that only wine producers can report pairings? Customers will be extremely more interested in buying your beer if you communicate some nice pairing between it and a dish
 
Hints and aromas of beer: inserting descriptors of flavors and aromas will help the customer choose your beer (as well as allow him to be a sommelier without remorse with his friends)
 
Stories and aphorisms: from here on you can really give the green light, based on the brewmaster philosophy you have, to your imagination.
 
Quotes, stories and tales about your tradition and how you started this profession from a passion are interesting for users, this information allows you to create long-lasting relationships!
 
Signature of the Producer: a simple element such as a calligraphic signature can strike the eye and allow the consumer to immediately establish a link with the producer. This is because psychologically, even if it is printed, our mind will think of a signature that has been made by hand by a person.
 
 
 
I hope I have been thorough in explaining all the mandatory and non-mandatory details to get the best beer bottle label for your products! If you have any other questions, the Oppaca team will be happy to answer you!
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